Same tools, different outcomes. The quest for marketing alpha.

  So many industries use data to make key decisions. Not everyone understands the data and sees insights clearly, and remember—sometimes the data presents no clear insight. Portfolio managers think they know the formula best: when the right tools—namely, data, … Continued

Andrew Corn to Serve as Judge at Startupalooza

Mark your calendars: On December 18th, serial entrepreneur, E5A CEO, and angel investor Andrew Corn will participate as one of the judges at Startupalooza, to be hosted at Coalition Spaces Flatiron. The event allows start-ups of all kinds to present … Continued

Data Without Context

  It is great to see data-driven decisions move beyond the financial markets and the strategic planning areas for businesses. My issue today is looking at data with context. From the Washington Post: A record 189.6 million Americans went shopping … Continued

Marketing Alpha in an Ocean of Beta

There are thousands of marketing firms across this great land, and even more if you add of all the agencies across the pond. Specialist agencies that focus solely on financial services number in the dozens, if not breach one hundred. … Continued


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